The other night I went to Starbucks, as a treat. You know, a $6 Nitro with sweet cream… really hits the spot.
But I stood there and waited. And waited. There were two kids in front of me. Waited. Waited.
A barista came by and made eye contact, but they were tending to a drive thru order. Someone else just had their head down making drinks.
I get it. I don’t fault those baristas one bit. The company is shit. The CEO is shit. And holy fuck, I’m shit for believing that a treat is giving a corporation money.
Like a chat I had with a friend a bit ago, about boycotting Target. Oh, how we all loved going to Target. But wow, after a bit, we don’t miss it. Just like I don’t miss visiting Twitter or Instagram.
We’ve been so conditioned by the marketing and the culture and the branding that treating ourselves is contingent on giving corporate behemoths our time and our money.
Look at apps, order in the apps, take a photo and upload it to the app – “this is living,” they say.
Anymore I’m becoming a cranky “I got food at home.” I got coffee at home.
Expecting any corporation to brighten by day is a foolish notion in 2025.