You can have the magic, but you need a little machinery to make it go. It’s still magic, and it’s a gift to the world.
But you can have all the machinery in the world, but without any magic, well… what good is any of it?
Strategy and tactics… you can learn those.
That’s what I always tell my super talented clients. The ones who’ve been making magic for decades. Pro mountain bikers. Musicians. Painters.
The hard work is already done! Try being magical at any of those with one course, or email drip sequence, right? You can’t.
But add a little bit of machinery to the mix. A well thought out email sign up page (one that doesn’t just say “sign up for updates”).
A plan for sending out a newsletter, and not just “whenever.”
An idea how to frame the magic around the business side of things, without just posting images of products with BUY NOW buttons.
Magic and machinery… good to have both, but if I had to pick just one I’d take the magic.