CULTIVATE COMMUNITY

How do you make it as a musician in 2024? Have fans that you can reach.

On Spotify, I can’t reach the people who follow me—I have no idea who those people are, and I can’t communicate with them. I’m just on a playlist or an algorithm. But here on Substack, I’m cultivating a community.

Fog Chaser

Without fans, you don’t have a career.