Engadget is looking to “increase their velocity.”
Ten people at (Engadget) are losing their jobs, and the editorial staff will be split into two sections. A memo says strategy will focus more on traffic and collaboration with sales and SEO
Founded 20 fucking years ago by Peter Rojas, it was then bought up by AOL in 2011, which eventually became Yahoo, which has a stellar track record of destroying everything they touch.
From Engadget GM Sarah Priestley (via Daring Fireball):
“[The changes] will allow us to streamline our work, increase our velocity, and ultimately deliver the best content to our readers.”
I love how the new leadership of these once-beloved brands are hell-bent on winning the race to the bottom.