Lindsey Jordan (Snail Mail) talks to Monster Children about social media in the music world:
I think that anybody who is encouraging you to make a TikTok hit is probably brain dead. Don’t listen to them. Usually, those tactics don’t work. I’ve never done an actual ‘tactic’ and had it work.
There are people you didn’t reach yesterday because you didn’t display your art in a small gallery in Denver, CO, or play a set in a nightclub in Chicago last night, either.
They say not being on TikTok is a missed opportunity, but we miss opportunities every day because we are singular creative beings and have to do the dishes or cover a shift at work.
Sure, “everyone” is on TikTok right now, but everyone is at a club you’re not at, too. You’re not in a room with other creative people, working on a project with people you love.
There are missed opportunities, but maybe it’s time we were more selective about which ones we care about.