I link to a post in my Social Media Escape Club welcome email, asking people to leave a comment about where they’re at with social media.
https://socialmediaescapeclub.substack.com/p/your-relationship-with-social-media/comments
People often say they’ve got a big following on Instagram, they hate Instagram, but they don’t know how to survive without It.
Meta has invested millions of dollars to make you believe this, but it’s not true.
Instagram is a website. People visit this website multiple times a day because it’s filled with interesting things.
Sethw.xyz is a website. People visit it occasionally because they bookmarked it or added it to an RSS reader.
EBay is a website. Netflix is a website. Your bank has a website.
Put as many photos and text on your website as you do on social media.
That’s how people “learn” to come visit your website.
Add a “subscribe to me email list” box.
“Oh, but Seth, no one uses email anymore.”
This is another lie.
Every smartphone ships with an email app already installed.
People who buy records, get direct deposits, apply for jobs, and buy things online all check their email.
Fill your website with cool stuff.
Tell your friends about it in real life, personal emails, and build an email list.
Because someday Instagram will implode or lock you out. Then what?