I’d imagine one reason people don’t sign up for email newsletters is because if they can’t see your email newsletter, they’re going to assume it looks like all the other shit newsletters out there, so why sign up?
This is why something like Substack works so well. It’s literally the secret sauce. You see what you’re going to get before you sign up.
Not so with Mailchimp or the countless other shit newsletters we sign up for from artists we like.
We blindly sign up and get tossed a product catalog every few weeks.
Meanwhile, the same artist shovels 19 posts a week up on social media, filled with jokes, rants, photos, and stories.
Email subscribers are only worth sales, apparently.