From today’s HEAVY METAL EMAIL, “FACTS ARE EASY AND BORING AND NO ONE CARES.”
Promoting your creative work should be art. It should spark curiosity, wonder, and delight.
That doesn’t mean spend 3 hours a week “engaging” on social media, or editing videos for TikTok.
Make stuff, then tell your friends.
Keep in touch with the creative, energetic, artistic people in your life.
Stop shouting it to “all” of your social media followers, especially when 80% of them won’t even see it.
Share the things you make directly with people who will appreciate it.