I’ve been on Twitter since 2006. One of the first 3000 users. I’ve spent a lot of time on there, and today I have 2,562 followers.
When I leave Twitter, I can’t take those 2,562 followers with me.
Now let’s say I spend more time on here with Substack Notes, and that leads to 100 new subscribers in April.
Then let’s say Substack becomes a dumpster fire in May.
I can export all my subscribers and go somewhere else. FAST.
The relationships I build are PORTABLE. I can export all my subscribers and open up shop anywhere in an afternoon.
That’s what makes Substack notes so remarkable; building relationships into subscribers, instead of posting on social media platforms for followers.