This year TikTok got more traffic than all of Google, which includes Gmail, Maps, search, and about a million other things.
It’s a trap. Just like every social media platform that came before.
It’s a new gold rush, right? You have to get a TikTok account, they say.
But what about writers? Or poets? Teachers?
There was a time when TV production involved dozens of people, a studio space, and tens of thousands of dollars of equipment.
Now we have 4K cameras in our pockets and we’re expected to shovel video content into a new social media platform everyday.
When, in fact, I’d say 99% of of still haven’t managed to optimize our websites or social channels to sell something, get hired, or build trust.
But yeah, let’s all sign up for TikTok.
Just because your audience heads to TikTok doesn’t mean you need to meet them there! People are allowed to leave your shop, set down your book, listen to other bands.
Focus on who is in front of you. And get their damn email addresses, while you’re at it.