It feels like our stories are like handbills, lying all over the floor after a show.
We post random photos on Instagram, tell stories on Twitter, post “behind the scenes” looks on IG Stories, post a little on Facebook, dabble on TikTok and / or Snapchat.
We’re absolutely stuffing our handbills (or flyers, whatever you want to call them) into the hands of anyone walking by, and then heading to the next corner to repeat the process.
And along the way, we look back and maybe we picked up a follower or two, had some fun interactions. But when we come back to our home base, our website, there’s cobwebs and no one to welcome you.
It feels productive to be on the social media treadmill all day, and when we’re not it’s easy to feel like we’re being lazy. But those are lies.
Social media is where you hand out flyers, but at a certain point you gotta head back to the venue and play a show.
From Stop Handing Out Flyers
Bolster your website everyday. It’s all you got.
Make your music, put it on the website.
Make your videos, put it on your website.
Make your art, your poems, your photos, you wares – put it on your website.
Your website is your home.
Social media is the food court.