Okay, two weeks in a row of this stuff?
Another Bandcamp Roulette, and I’m so made this one today because I found this album from Brendan Byrnes – and it came out yesterday.
I’m as shocked as anyone that I go from geeking out on that sort of music to making another Goodnight, Metal Friend mix, with some of the darkest, grimmest, foreboding tunes on Bandcamp. But I tell you what – they put me right to sleep, and that’s the point.
And I don’t know… these two things aren’t for everyone, and that’s by design. Think ‘1,000 True Fans,’ or “minimum viable audience,” as Seth Godin says:
Stake out the smallest market you can imagine. The smallest market that can sustain you, the smallest market you can adequately serve. This goes against everything you learned in capitalism school, but in fact, it’s the simplest way to matter.
In search of the minimum viable audience
Will either of these things get a million subscribers anytime soon? Probably not, and that’s okay, because I know if I had “just” 1,000 people who were really into either of them, it’d be cool.
And the best part is this; I’m doing it anyways. I’m making sleep mixes for me first, to fall asleep to. Sourcing the music, arranging the mix, making the mix, crafting the artwork – it’s all meditative to me which helps me (wait for it)… sleep.
And the Bandcamp Roulette? I legit do this several times a day when I work, now I just take some extra steps and make them into videos.
I dunno… I just geek out to this stuff, and I’m stoked I finally slowed down enough to realize it.