I spend way too much time on Instagram, and I see people devote LOTS of time into IG Stories – content that disappears in 24 hours. Some of these stories are packed with useful information, and only if you happen upon it within those 24 hours will you even see it. Then it’s gone (yeah, I know these stories can be saved as Highlights, but still).

Instagram, Twitter, all of ’em – they won’t be around forever. And sure, “but no one reads blogs anymore.” No one reads your Instagram posts, either, unless you pay to promote them to your audience (that you built).

Put that shit on your own blog, your own site. When (not if) these social media sites shit the bed, you’ll still have a place for your audience to find you.