I wish more podcasts had blogs, and vice versa.
It doesn’t have to be a site with 14 updates a day, but it’d so nice to read some of the highlights of an episode before diving in.
I’m thinking beyond “show notes,” too. Podcasts are hidden and out of sight. It’s hard to stumble into an episode, whereas social media makes it easy to randomly find interesting ideas, or stories.
It would make sense, too, for weekly shows to post daily, because that just builds the brand. What news items do you cover? Maybe reviews, or instructional posts? Blogs get sticky, and when you have repeat visitors, whammo, you have a new episode up, and people click play (especially people who aren’t quite into podcasts, yet, and that’s a lot of people).
And how many quotable items are inside a podcast? The stories and insider information are just tucked away in an audio file, and maybe the episode gets one post of like, “hey, here’s our new episode.”
Pull out two items, that’s two more posts, that’s two more items to post to socials, and include in your email newsletter. One podcast could practically get you five posts that you can spread out over 2-3 weeks.