Companies Come and Go

As I’ve been thinking about leaving Patreon, an email from Derek Sivers popped into my inbox and alleviated all doubts if I was doing the right thing (emphasis below is mine):

“Don’t be dependent on any company. They come and go.

Think long-term. You’re going to be creating stuff, making fans, and building relationships for the rest of your life — much longer than these companies will last.

It’s so important and easy to have your own website. Instead of sending your fans to some company’s site, send them to yours. Get everyone’s direct contact information, so you don’t have to go through any one company to reach them.”

Sure, have your music on a few sites, but don’t let that be the ONLY place where people can find you. Have a home base.

Cut the shit that “no one visits websites anymore.” That’s because you all stopped updating your sites in 2004 and told everyone “check us out on Facebook,” which means now you can only reach 12.6% of your audience unless you enter your credit card information. How’s that working out?