A book about MySpace today is laughable. But will a book about Facebook or Twitter (available now at your local book shop) ten years from now be any different?
The tools change, but the concepts are timeless; make something remarkable, and people will talk. If no one is talking about your thing, are you sure it’s work remarking about?
In this super connected world, everyone has the same soapbox (like Twitter), the same video broadcast platform (like YouTube), the same everything. Getting noticed is hard work because everyone is working so hard on getting noticed.
Then I see this advice: Be loud! Get out there! Shout! Tweet every hour! Talk at every event! Brand you! NETWORK.
Trust me — you don’t have to do this. There are shy, reserved, quiet folks doing great work without all the fanfare. They’re not speaking at conferences, or doing fancy videos, or spending all day on social media, but they’re making a living.
Your art is worth more than a play count on YouTube, much the same that your fans are worth more than their credit card number.
This post originally posted on Medium on Jul 25, 2015, and then posted on my Patreon on March 17, 2016. That means this piece is 10 years old, holy crap.