So you didn’t release a seminal record 20 years ago like Converge did with ‘Jane Doe,’ huh?
Notice all the articles written about that? All the buzzzzz from people chiming in on social media, expressing how time flies, and all that?
People love anniversaries. People remember bad anniversaries (deaths, divorce, etc). For whatever reasons our brains are wired to appreciate them a bit more, which is why they do so well on social media.
“Hey! This album turned 10 years old today!”
“Today is when we started our first European tour!”
“Our drummer has a birthday today!”
It’s free and easy, and it doesn’t feel like click bait because it’s just 100% true. Putting out an album five years ago, or releasing a video during a pandemic – that’s hard.
So document all your big moments – those first out of state shows, the first demo, the first print review, your singers birthday, the first guitar you bought (or the most recent one). I mean, be cool about it – don’t go overboard, but you can use this to mix things up a bit.
Bonus idea: write a post about the notable anniversary on your site. Write a paragraph about that first album, that first show, whatever. And of course, be sure to include photos, video, and a bit of text. Get everyone from the band to write a little bit. Hell, do a Zoom call or a podcast, and put that in there.
Then, when you post the anniversary to social media, include a link back to this new post!
Magazines and websites write big posts like this because they work. I mean, it helps if you’re Converge or Slipknot, sure. But start where you are – neither of those bands became who they are overnight. They did it one fan at a time, and that’s exactly what this helps with.