I believe this with all my heart:
Go beyond the idea that you “need eyeballs” for your efforts to be worthwhile, and believe that writing about what you do in a lower stakes manner might be the best thing for your work.
I’ve been blogging since 2001, writing and publishing and hitting post or send for 26 years. Heck, even before that in the late 90s when building websites for bands and sending email newsletters for tiny music venues.