This quote from Bobby Lee sums it up:
“Let’s talk about Theo’s podcast. What TV shows do better numbers than his podcast? Not many.”
Theo’s shows get lots of views on YouTube, and probably at a fraction of the cost of most big name TV shows. I mean, it doesn’t matter if that’s good or bad, it’s just the way it is. The gatekeepers used to be the TV networks, but now it’s the YouTube algorithm. Build an audience, though, and you’re good. Like Bobby Lee goes on to say, when asked to play a part in a TV show:
“Two days, $1,500 a day… agents and managers take 40%… with taxes I come away with a couple hundred bucks. I’ll just do my thing.”
This concept is easy to dismiss, to think that only people with millions of subscribers / views can do this.
Like everyone chasing 1,000 True Fans, try thinking of how to manage 100, or 10, or even one person who likes / shares / reaches out and say they like your work.
We all start somewhere.