From Mario Fraioli of the The Morning Shakeout newsletter:
I’ve spent a lot of time this year thinking about and experimenting with how I want to use social media (Notes, IG, and Bluesky). And where I’ve landed after trying to maintain a consistent presence on these platforms and “meet people where they are” is that I just don’t think I want to use social media at all anymore.
I’ve seen this concept for years – “meet people where they are!”
What I’ve found is that I’m expected to become a regular on multiple platforms and engage with them every day. Every post, every like, every comment leads to more things to keep up with – the shares, the comments, the DMs. This is every day, spread across time zones, morning noon and into the night.
Always another post to reply to or share. Another commenter to reply to. Another DM to answer.
I think a lot of us are getting tired of meeting people where they are and stepping off the engagement rat race, as the benefits of playing the game just aren’t worth it anymore.
A lot of those those people we engage with on social media are content to just be on social media, without subscribing, without meeting us where we are.
There’s a time when the quirky eatery leaves the food court at the mall and sets up shop downtown, and I think that’s a lot of us right now.