CHOOSING THE WORK WE WANT TO DO

More record label clients would be great for my bank account, but I also know what it’d do for my sanity. Most industries have systems, but some just never manage to to get out of their own way.

Like Seth Godin says, “Choose your customers, choose your future.”

I attended his Freelancers Workshop many years ago. The biggest takeaway – get better clients.

“It’s possible, but alas, unlikely, that better clients will simply appear. That outsiders will realize how hard you’re working and will show up. Alas, while it may seem unfair, it turns out that you don’t get better clients simply by working hard. It’s much more productive to take the steps necessary to attract them and keep them instead.”

It’s true for clients, it’s true for fans, it true for customers.