This from ‘In 2024, the Tension Between Macroculture and Microculture Will Turn into War,’ by Ted Gioia:
I’m still puzzled why NPR and CNN and Harvard and other legacy institutions haven’t set up on Substack. But they clearly have zero interest in doing so—even if they could make money and expand their audience.
Yet these same institutions launched on Threads the very first day. They couldn’t sign up as soliders for Mark Zuckerberg’s new empire fast enough.
Also true for bands, record labels, and independent musicians.
That somehow the thing that has ruined our lives will also save our lives, our careers, our music, our art.
I don’t fucking get it.
These social media platforms are not on our side. Spotify is not on our side. Fuck, Bandcamp hardly seems to be on our side, now.
Can Substack shit the bed, too? Absolutely (and some will say they already have).
But with Substack I can export my fucking email list and go somewhere else. I will always have that. The day I’m fed up and walk, I didn’t lose a fucking thing.
Spending more than one god damn hour on Threads is just building share-holder value for Meta and making sure Zuck can top off his yachts gas tank this weekend.