When I started the Metal Bandcamp Gift Club email newsletter, I wanted to try something different, and I picked Revue. It turned out to be simple to use, and easy to manage, but as the list and my process has grown, I sort of outgrew it pretty quick.
Previously I was using a Google Form to collect people’s birthdays and other info for the Birthday Club. This is important stuff, as whenever there’s a birthday, an email gets sent out.
Even more important is people being on the email list! What good are these emails if half the people who sign up aren’t on the email list?
So I moved everything into Mailchimp, and set up the sign up form like the Google Form.
I just couldn’t add all that in Revue, which is okay, since they’re built more for growing a list and then monetizing it, or selling ads – and it’s great for that. I just needed something different.
Exporting my user date from Revue and uploading to Mailchimp was simple enough. I just needed to set up the extra fields in Mailchimp (Birthday, First Name, Last Name, etc.), and everything lined up just fine.
Now when people sign up to be in the Birthday Club, they’re on the email list as well. This removed an extra step from the process for the person signing up, and honestly not everyone who joined the club went and subscribed to the newsletter. Extra steps matter! So now it’s streamlined, which means I get to grow the newsletter at a better clip.
Another reason for moving back to Mailchimp is that the emails will look a little better now, too. Revue only had a few different templates, and didn’t let you add to much to the design, so it’s nice to have some of that control back.
Again, not a knock on Revue – their service is great for what they do! I’ve just been using Mailchimp since forever, so it was nice to “come back home.”
P.S. If you want to sign up for the Metal Bandcamp Gift Club Birthday Club, just click here to subscribe!