The area around a park I frequent is seeing some development. Where once there were empty fields, now a bunch of buildings are going up.
Category: Photography
NIGHT PIZZA
Night walks lead to interesting lights in mundane places.
NORTH 11112024
NIKON Z fc
FOGGY MORNINGS
We haven’t gotten any rain in awhile, so it was fun getting up early in the morning to take a little photo walk and capture this scene.
FEW WORDS
A few words can change your life:
- “Will you marry me?”
- “You’re hired.”
- “They’re gone.”
Say it, and be done.
LIGHTS AND BLUES
Night walks and chasing lights and shadows, always looking for that perfect sky as a backdrop. Always fun just getting out for a bit with a camera and seeing what you find.
HOLIDAY SELLING
Photo by Seth Werkheiser
Recently I did a Klaviyo “check-up” for a record label and found they had two abandoned cart flows going at the same time (which meant every user got TWO emails to remind them of items in their cart – ooops).
I’ve been using Klaviyo since 2020 for music labels (including Death Row Records).
The holidays are coming up – if you need a second set of eyes on your email marketing setup (Klaviyo mainly, but I work in Mailchimp a bit, too), let’s connect: hey@sethw.xyz
FLAMES
Had a nice morning walk in the 50s today, but I didn’t realize it was the 1950s.
MORNING LIGHT
Photo by Seth Werkheiser
There are so many distractions, so many shiny objects to chase. A splash of inspiration came way this morning, but had a good grounding call this afternoon to set me straight, a reminder to stay true to my own mission and style.
START OVER
Photo by Seth Werkheiser
If an unpaid intern could write it, start over.
There are things can could be written by someone else on your behalf – announcing a new product, an upcoming tour, a fancy new something or other.
Lay out the facts. The dates. The logistics. “I’m really excited about this,” you say – gee, really?! Tell me more 😕
There’s enough safe, boring, dry text out there. Throwing chatGPT into the mix makes it even less spicy.
Your creativity is your magic. But please, don’t stop using it when it’s time to talk about the things you’re doing.
I wrote about this in ‘Find social media success by occasionally riding a horse,’ where I say:
“If all you can muster is “I updated my site,” lower your expectations. The algorithms are cruel, but it’s nothing personal. Is this fair or kind? No. But playing this game is a choice, and hardly anybody wins.”